“Gordon is very pleasant and does exactly what is asked. He tailors his approach to the client’s needs and takes on board their input. Gordon showed up when he said he would and got the job done in the timeline that was asked of him. I would recommend his services…”
“Clyde proved to be highly capable when it came to helping us with video and other aspects of our website. We now depend on them for all design-related materials and we have no hesitation in recommending them.”
“Clyde Digital produces highly professional videos and photographs which are going to be central to improving our content in future,.. they take care of everything from creating the content to helping us deliver it. Brilliant service. “
Why use Video for Marketing?
3 Solid Reasons for Investing in Video
1) Video embedded on a website will improve the SEO performance of that website in search engines. It’s also worth remembering that Google owns YouTube and will often include YouTube videos in normal Google search results.
2) People love watching video, love sharing it with friends on Social Media, by email, and in text messages, and are much more likely to remember and imbibe the information contained within video than information relayed through text or combinations of text and still images. And, just about everybody can play videos today, on their phones, iPads, Smart TVs, or Computers.
3) Video is powerful. It can grab people emotionally and move them. It can also motivate them to do things like buy stuff or join clubs. Whatever your marketing goal is, video can help you achieve it — if produced professionally and delivered in an optimised way.
Video Marketing – What is Video Marketing?
Video Marketing is a simple idea that hinges on the potential of video as means to promote brands, generate sales of a product or service, or promote an idea.
The means by which video is harnessed for its marketing potential is where the subject gets a little more complex. Suffice to say that websites, social media, and video channels like YouTube can all be employed to deliver video in a marketing-friendly way.
Deploying video in an optimised way is more a science than an art and that’s a good thing. But it has to be done correctly and with the ultimate purpose of the marketing campaign in mind.
At Clyde Digital, we like to be as scientific as possible when it comes to video marketing and for us that means a lot of emphasis is given to making sure results are measurable.
CLYDE DIGITAL, MORE THAN A VIDEO PRODUCTION COMPANY
Clyde Digital offers a unique approach to video production. It isn’t enough for us that a video looks and sound great, as much as that’s important. What matters to us is that a video serves a purpose.
When we talk about ‘Video Marketing’, that’s really what is meant. It’s about using video to achieve meaningful pre-defined goals. If you are a business, that might mean using video to generate more web traffic(and sales); if you’re a band, it might mean using video to help sell more tickets for a forthcoming gig; and if you are selling a property, it might mean using a property tour video to encourage more ‘viewings’. These things matter.
And that’s what makes us different. We prioritise measurable success — your success. We look at our competition in this industry and it’s almost as if we are on a different planet — none of them are talking about this stuff — but we know it matters to our customers.